When pitching your story to the press, there is something important to keep in mind: if you want to get the attention of the press, you have to think like the press.
In the 20+ years I’ve been in public relations, one of the most difficult elements of the game to teach clients is that […]
I was fortunate enough to sit down with Michael and interview him about talk radio. I wanted to learn more about his views and experience to share with my clients and with those of you who are considering this medium as a marketing strategy for your business.
I had an enjoyable time listening and learning […]
You’ve had 1,000 of the finest, most eye-catching business cards printed. Now, what do you do with them? Networking with business cards is one of the most cost effective means of marketing your business–and yourself.
Don’t leave them sitting in the box, they do you no good there. Get them into the hands of your prospects! […]
