If you have an Internet business, particularly a small one, forging partnerships with companies in related markets is an important marketing strategy to raise awareness for your business and to expand your own client base.
This may sound like a fantastic idea, but how do you go about building these partnerships? It seems so daunting . […]
Every relationship your company creates with clients has value — every contact has the potential to grow into a long-lasting relationship and source of additional revenue.
However, every client relationship takes considerable time, effort, energy and patience before they can become a dependable and trusted part of your business.
It’s a considerable investment, and when a relationship […]
As an investment banking firm, we regularly dialogue with the top executives in the beverage industry. We have to chuckle when we reach a decision maker with a large beverage company and he says, “We have a corporate policy that we organically develop all of our own beverage concepts.” Does this guy read the industry […]
